Shannon West, of Stampin' Up! home office fame, decided that Facebook had ruined birthdays. No one sent snail mail cards anymore, and she was gonna do something about it!
She posted on her FB page that she would send birthday cards to those who left their birth date. She carved her own stamp and started making and sending birthday cards! The response to her post was tremendous! Other demonstrators all over the world have picked up the gauntlet (me included) and now it is a "movement"!
She was recently on a local Utah news morning show explaining the concept, which was well received, and even Stampin' Up! has gotten behind the movement by manufacturing the stamp she carved. My order arrived yesterday!